October 26, 2015


Adele Broke Vevo's 24-Hour Record With "Hello"

Jeffrey Mayer/WireImage
Jeffrey Mayer/WireImage

Adele's very-little-advance-notice return came last Friday in the form of "Hello," which gifted itself to the world in music video form. Completely unsurprising considering Adele's previously established abilities to conquer the music world, the "Hello" video broke Vevo's record for most views in 24 hours, racking up 23.2 million. So almost 1 million an hour.

The previous records, per Bustle, were Taylor Swift's "Bad Blood" (20.1 million back in May), Nicki Minaj's "Anaconda" (19.6 million in August 2014), Miley Cyrus' "Wrecking Ball" (19.3 million in September 2013) and One Direction's "Best Song Ever" (10.9 million in July 2013). Miley shows up again at No. 6 with "We Can't Stop," which pulled 10.7 million viewers in June 2013.

Vevo announced the news with a congratulatory custom-made clip:

This afternoon (October 26), we'll figure out if Adele's "Hello" zipped to No. 1 on the Billboard Hot 100, holding back the previous shoo-inDrake's newly/amazingly video-fied "Hotline Bling." "Hello" is currently on top of Spotify's global and American Top 50 lists, and leads iTunes' songs chart.

Adele's 25 album, the successor to 2011's 21, is due November 20. Peruse the tracklist here. Also: she's coming to Saturday Night Live on November 21, the night Matthew McConaughey hosts.