November 19, 2015


Adele's '25' Album Won't Stream Anywhere Upon Release

Jeff Kravitz/Getty Images
Jeff Kravitz/Getty Images

Spotify, Apple Music, Tidal: None of 'em are getting 25

Tomorrow, Adele's new album, her first in four years, will only be available for purchase. The New York Times cites "three people with direct knowledge of the plans for the release." There's also word that Adele was "personally involved with the decision."

Meanwhile, Billboard's sources say Columbia Records is shipping 3.6 million physical copies in the U.S. alone. "The last album to ship more than that," the mag writes, "would have been *NSYNC's No Strings Attached, which shipped 4.2 million units back in 2000."

Adele's first-week physical sales estimates are hovering around a monstrous 1.5 million, while digital buys may number around the 1 million mark. After three days on Spotify, comeback single "Hello" had reportedly notched 9 million streams. After four days, the number was up to 17.4 million. Across-the-board first-week U.S. streams were recorded at 61.6 million.

Spotify released the following statement:

"We love and respect Adele, as do her 24 million fans on Spotify. We hope that she will give those fans the opportunity to enjoy 25 on Spotify alongside 19 and 21 very soon."

Meanwhile, Apple Music told the FADER, "We are thrilled to offer Adele’s new album, 25, for purchase on iTunes."

Taylor Swift is the most recent super-major artist to shun Spotify, eventually going exclusive with Apple Music as part of its summer 2015 launch.