After eight months of talking about a comeback release, Ciroc/rap mogul Diddy has dropped the 13-song MMM, which he's calling a "free album" rather than a mixtape. Today also happens to be his 46th birthday. Until now the main 2015 Diddy data point has been the Pharrell collaboration "Finna Get Loose."
This album's been teased for nearly two years. The cover art, up top, is an Annie Leibovitz pic of Diddy and Kate Moss in 1999.
Billboard writes that Diddy said at a private show on Tuesday night that No Way Out 2, the sequel to his 1997 debut, will drop in 2016 and be his final album. In March he promised to return to rap for "12 months only!"
He last appeared in 2010 with a Diddy – Dirty Money album, Last Train to Paris. His previous solo effort, billed as Diddy, was 2006's Press Play.
At about 7AM EST on Wednesday, the icon threw a video on Instagram calling MMM "a album, a sonic motion picture." He captioned it with:
"Today is my birthday and I decided that all day I'm just going to walk around the city of New York and spend it with my people! Today is going to be a great day! Celebrate with me people! I give God all the glory for blessing me with another year!! #MMM COMES OUT TODAY!!!! I'm very excited!"
So yeah, go try to find Diddy on the streets of New York!