Rihanna fans, unite to unlock the keys to ANTIdiaRy! Samsung is currently holding a scavenger hunt in New York City, in conjunction with its mysterious ANTIdiaRy campaign.
Fans are following clues from the verified platform @IAmTheKeyHolder to “experience ANTIdiaRy in the real world,” a press release promises. The clues will lead to a real-life version of one of the app’s rooms, located somewhere in the city.
Rihanna teased “room 5” of the ANTIdiaRy experience with a short video post on Wednesday:
Rihanna’s long-awaited eighth studio album, ANTI, has yet to receive a release date, although Sia says that she’s still looking for new songs for the project. The Samsung ANTIdiaRy campaign was launched in earnest last month during the 2015 American Music Awards.