January 19, 2016


Adele’s “Hello” Video is the Fastest To Reach 1 Billion VEVO Views

Adele has been in the habit of setting records lately, and she notched another one on Monday (Jan. 18). The official music video for “Hello,” the lead single from 25, is now the fastest video to reach 1 billion VEVO views, with 1.004 billion views as of Tuesday.

Adele’s label, XL Recordings, announced the news on Monday, two days shy of the three-month anniversary of the video’s Oct. 20 release. “Hello” went on to become Adele’s fourth and longest-running No. 1 single on the Hot 100 chart, finally being replaced by Justin Bieber’s “Sorry” last week.

Amazingly, “Hello” only took five days to reach 100 million views. Taylor Swift’s “Blank Space” still had the all-time VEVO record with 1.42 billion views. “Hello” previously set a single-day VEVO record for Adele, but David Bowie recently smashed that record.

Oh, and another Adele video—her appearance on Carpool Karaoke—has gone viral over the past few days, and set another record. Click here for more details.