David Bowie might score the first No. 1 album of his career if Blackstar tops Adele’s 25 this week, but the music legend has already trumped Adele in another area: VEVO views.
Following the news of Bowie’s passing at the age of 69, his music videos were watched more than 51 million times in 24 hours, setting a new VEVO record. The previous record-holder was Adele, who notched 36 million views when her “Hello” single and video were released simultaneously last October.
VEVO announced the news on Thursday (Jan. 14), adding that Bowie’s music earned a 5198 percent spike in views on Monday. VEVO has more than 60 Bowie videos in its back catalogue, including his final clip, for the song “Lazarus.”
We’ll find out on Sunday (Jan. 17) if Blackstar becomes Bowie’s first-ever No. 1 album on the Billboard 200 albums chart. Earlier this week, the full-length was projected to sell around 130,000 copies in its debut sales week.