West's wife, Kim Kardashian West, posted on early Friday morning that the rapper will grace us with another Swish anthem today--and every Friday leading up to the eventual release of the album. That's right: It's Yeezy season!
The song may or may not be titled "Real Friends," based on some hashtag sleuthing. OG Yeezy fans will remember that West held a similar new-music-Fridays campaign in 2010, when his G.O.O.D. Friday releases preceded My Beautiful Dark Twisted Fantasy.