January 26, 2016


Watch Kendrick Lamar's Epic GRAMMY Awards Promo

Kendrick Lamar scored more GRAMMY nominations than any other artist last month, and is set to perform at the Feb. 15 ceremony. As part of their Witness Greatness campaign, the GRAMMYs unveiled a new extended promo featuring residents of Lamar's beloved Compton rapping along to "Alright."

After Lamar's fans rap the inspiring To Pimp A Butterfly anthem, Lamar appears, ready to lead the masses in a singalong. "Alright" is nominated for four GRAMMY Awards on its own, including Song of the Year. 

Meanwhile, To Pimp A Butterfly is Lamar's second straight album nominated for album of the year. Two years ago, when good kid, m.A.A.d city was nominated for album of the year, Lamar performed alongside Imagine Dragons at the GRAMMY Awards.