"Hate" essentially sounds like five different songs all smashed together: From Gayoon's torch-ballad opening to the melancholy hip-hop verses and the booming dance breakdown that wouldn't sound out of place on a Jack Ü record, "Hate" is like a dare to figure out how many sounds can blend together and still sound cohesive. The song's strongest moment comes in the emotional pre-chorus sections handled by Sohyun and Gayoon.
Like the single's genre mash-up, the accompanying video brings a grab bag of different environments and visual moods that are all wildly different from one another. Jihyun is blindfolded in a bathtub, Jiyoon is chilling in a clock tower, and the group is together in a wintry desert to break it down together with a troupe of female dancers. The dance sections are a bit reminiscent of 4Minute's 2015 single "Crazy," but that single and video were some of the best from last year, so we can't hold it against the group for wanting to re-create some of that magic.
"Hate" leads off 4Minute's new EP, Act.7. You can preview the other songs on the record via its official audio teaser below: