The content-creation brain trust at Amazon has a new one for you: American Girl, the doll, but a live-action special, and four of them. Specials, not dolls.
Amazon Prime will premiere its first film later this year. The popular, hella expensive dolls were created in 1986. Deadline notes that there have been occasional American Girl films—theatrical, direct-to-video, direct-to-HBO—in the last decade; Abigail Breslin, Shailene Woodley and Mia Farrow are among the actresses who have appeared.
“American Girl resonates strongly with kids and parents alike through its message of self-confidence, adventure, exploration and learning,” says Tara Sorensen, Amazon Studios' head of kids’ programming. Mattel CCO Catherine Balsam-Schwaber (the toy giant owns the brand) praises Amazon's "focus on creating positive role models that both inspire and educate."
Amazon's celebrated for-grown-ups series include Transparent, The Man in the High Castle, Mozart in the Jungle and Catastrophe. Deadline writes that this is a major deal for the streaming company/two-day-deodorant-shipping empire since American Girl is "one of Mattel’s most profitable brands for girls, with sales of the books, dolls, and various adaptations earning the company a combined $659 million in 2013 alone."