February 23, 2016


Charli XCX Forms Record Label, Drops New "Vroom Vroom" Track


Charli XCX is making a grand entrance in 2016! The British singer has announced her own record label, Vroom Vroom Recordings, which is a subsidiary of Atlantic Records U.K. If her plate wasn't full enough already, Charli will also release her third album this year and she scored a Beats 1 radio show that kicks off on Friday (Feb. 26).

She commented on the new label in a press release:

"Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness. The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music. RIVRS and CuckooLander are two artists who have so much intelligence, pop sensibility and potential—they know what they want and both have great vision. That inspires me and it's why I want to work with them. I've always been fascinated by shy and introvert people—it's something that I am mostly not—and I feel both acts are in ways. It captivates me and sucks me in, and I think their music will do the same for others. I've worked with SOPHIE on the new EP and what we create together speaks for itself. Sometimes we get aggressive, sometimes we get beautiful; he pushes me and I push him. I'm making beautiful party songs right now and this is just the start. The album goes to other places and I can't wait for people to hear it. I feel the most creative I have in a long time and I couldn't be more excited for the next chapter."

Along with the label announcement, the "Famous" singer is also planning to drop a 4-track Vroom Vroom EP on Feb. 26. But prior to its release, she has shared a sampler that includes the upcoming project's title track, and singles from label signees RIVRS and CuckooLander. 

Charli's SOPHIE-produced "Vroom Vroom" tune, which first premiered on Beats 1 Radio in October, is a frenetic and glitchy power-pop adventure that will keep your ears buzzing. Take a listen to the sampler below.