Drake's new album Views from the 6 is set for a tentative April release, and the Toronto-born rapper and former teen actor is draping his hometown in billboards to promote the album. As expected, Drake hasn't been shy about the glitzy advertising stunt. He's posted a pic of a large billboard to his Instagram account:
The eyeball vibe is also present on Filip Pagowski's art for Drizzy's new single, "Summer Sixteen." Drake's guerrilla ad-campaign coincides with this weekend's NBA All-Star Weekend in Toronto. As part of the event's festivities, Drake will serve as the head coach for team Canada in the weekend's All-Star Celebrity Game. His Canadian team of celebrity-ballers will square up against an American team coached by comedian Kevin Hart. Should be a doozy.
Nonetheless, anyone heading to Toronto for some basketball will be overloaded with all-things-Drake. One of the first things they'll see at the airport are a couple of understated ads plugging the album: