Kendrick Lamar Talks GRAMMYs: 'I Want to Win Them All'

“I want to win them all,” is easily the No. 1 statement in Billboard's Kendrick Lamar cover story. He's talking about the GRAMMYs, where he's nominated for 11 awards including Album of the Year and Song of the Year. It's a striking quote for the fact that in an industry full of "just happy to be nominated" and "awards don't mean anything" sentiments, Kendrick's saying flat out that he wants it.

As for the zero awards won for the landmark album good kid, m.A.A.d city—which lost Best Rap Album to Macklemore & Ryan Lewis' The Heist—Kendrick is all Zen:

“[The losses] would have been upsetting to me if I’d known that was my best work, if I had nothing new to offer. good kid, m.A.A.d city is great work, but it’s not my best work. To Pimp a Butterfly is great. I’m talking about the connection the record made. good kid, m.A.A.d city made a connection. But To Pimp a Butterfly made a bigger connection."

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