UPDATE (2/11): 11 takeaways from our trip to Kanye's Yeezy Season 3/The Life of Pablo album premiere at Madison Square Garden thursday afternoon.

HAPPY 'YE DAY! Kanye West's The Life of Pablo album premiere and Yeezy Season 3 fashion line presentation aren't just for the lucky folks who scored tickets to the Madison Square Garden event anymore, or even for the people hitting movie theaters for the worldwide livestream. Tidal, owned by Yeezy's big bro Jay Z, will livestream the event for free, whether you're a subscriber or not.

And we've got that livestream for you! Watch it all in the official Tidal player above starting at 4PM EST. Fuse will also be at the event, so follow along on Twitter!

All we know about this afternoon is that we'll see new Kanye-designed threads, Italian artist Vanessa Beecroft is also on the bill, we'll hear the album for the first time ever, there'll be some musical performance aspect and ticket holders will leave the building with a download code.

For every single tiny little—and huge big—detail about Kanye's The Life of Pablo/T.L.O.P.enjoy Fuse's our Complete Album Guide. And in the off chance that "All Day" collaborator Allan Kingdom shows up at Madison Square Garden today ("All Day" isn't on the album, but Kingdom recorded other sessions), check out our extensive Q&A with the 22-year-old Saint Paul rapper/singer/producer.