March 23, 2016


Kanye West Says 'Life of Pablo' Pop-Up Shop Sold $1 Million Worth of Merch in One Weekend

Dimitrios Kambouris/Getty Images for Yeezy Season 3
Dimitrios Kambouris/Getty Images for Yeezy Season 3

Kanye West—grand provocateur and sayer of wild, self-celebratory things—claims he made a small fortune in a matter of days last weekend (March 18-20). The enigmatic rapper and fashion designer orchestrated a pop-up shop in New York City's SoHo neighborhood, selling garments in the vein of his haphazardly sublime opus, The Life of Pablo

Yeezy told his 20.5 million Twitter followers today (March 22), that the very same Pablo shop netted $1 million in sales—which, if true, only solidifies his raging cult of personality. 

Yeezus might be the king of braggadocio, but if crowds from the Pablo merch extravaganza are any indication, net sales probably did scrape $1 million: Fuse was present at the event, and let's just say the lines were, well, uh, INTENSE. 

On the music front, 'Ye has (just barely) teased the release of yet another new record last month: Turbo Grafx 16 is slated to release this summer. 

Check out this vintage episode of He Said What? featuring a 2005 Kanye West, who had "just recently got extremely good" at rapping: