March 28, 2016

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Kendrick Lamar Added to NCAA's 2016 March Madness Music Festival

Mark Metcalfe/Getty Images
Mark Metcalfe/Getty Images

March Madness is in full effect (the Men's Final Four preview had everyone in a tizzy this weekend), and a handful of big-name artists are getting in on the action. The 2016 NCAA March Madness Music Festival is already set, but organizers on Monday (March 28) added a new act—Kendrick Lamar.

The rapper will join previously announced artists Maroon 5Twenty One PilotsFlo RidaPitbullFall Out BoyPanic! At The Disco, Conrad Sewell and more.

The festivities will take place from April 1-3 in Houston, Texas. After you view the full schedule below, flip through our list of March Madness jams and vote for your favorite artist in round three of Battle of the Pop Fans bracket.

Friday, April 1 - AT&T Block Party

- Fall Out Boy 
- Panic! At The Disco
- Performances from 4 pm to 10 pm

Saturday, April 2 – Coca-Cola Music Mix

- Live broadcast of the first semi-final game
- Jason Derulo
- Conrad Sewell
- Performances from 12 pm to 9 pm

Sunday, April 3 - Capital One JamFest®

- Maroon 5
- Pitbull
- Flo Rida
- Performances from 3 pm to 10 pm

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