April 18, 2016


I Went to Drake's 'Views' Pop-Up Shop & All I Got Was a (Free) T-Shirt

Bianca Gracie for Fuse
Bianca Gracie for Fuse

Whether you like him or not, one cannot deny the cultural impact of Drake. So when the 6 God tweeted an ominous announcement about an NYC event happening at 4 p.m. on Monday (Apr. 18), I scarfed down my bento box, threw on some red lipstick (one of my major keys to success) and hopped in a Lyft to head straight toward 136 Bowery.

I arrived around 3:30 p.m. and was met with one of the most intense lines of people I've ever seen; at least eight blocks of people were waiting patiently, and I had to join them. But I stuck it out for two hours just to say that I survived the Drake pop-up shop experience. And hey, at least I got a cute (and free) t-shirt? Check out some of my observations below:

  • People are already talking about reselling their t-shirts within 30 minutes of my arrival...what a time!
  • A young man keeps circling the block in attempt to sell weed brownies. The hustle game is strong in NYC.
  • It is HOT out here! How am I supposed to look cute for pictures if I'm a sweaty mess?
  • This humidity is not helping my curls stay on fleek...
  • I'm seeing way too many The Life of Pablo shirts from Kanye West's pop-up shop and not a lot of OVO gear. This was the only shade that could save me from the heat.
  • I'm surrounded by way too many high-schoolers. I hope I look cool enough!
  • Poor things, these kids really think Drake is about to make an appearance at this shop.
  • I don't want to break their hearts though.
  • Did I smudge my red lipstick....?
  • There was speculation this will be a listening party, but that rumor quickly got shut down.
  • Why are there so many teenagers here? Aren't they supposed to be in class right now?
  • I'm halfway towards the finish line and I'm quickly losing faith...
  • It is very difficult to toggle between two snapchat accounts at the same time.
  • I can't stop SWEATING!!
  • Lines are definitely not my thing!
  • I really want to leave this line, but I know Drake would want me to push through. So that's what I'm going to do.
  • We make it around the corner...I SEE THE LIGHT!
  • Resellers are continuing to make their bids next to 135 Bowery's entrance.
  • These poor security guards reveal they won't be getting a free t-shirt, and I feel empathy for some reason.
  • Okay, we're about to head in! Suddenly a wave of emotions (or the power of the 6 God) rush over me.
  • The inside of the pop-up shop is incredibly small and barely decorated; well, that's a bummer.
  • There is no new Drake song playing. In fact, there isn't any music at all.
  • I receive my black 'Views' t-shirt in under one minute. It was truly all a blur.
  • Damn, there are only larges left!
  • Well, I'll just use it as a sleeping shirt for bedroom purposes—something Drake would probably approve of.
  • My white wristband gets snapped off as quickly as I retrieved my t-shirt. So ruthless!
  • A friend asks if I want a photo near the 'Views' x Beats by Dre' sign and I quickly oblige. I'm not going through all of this without getting my photo op!
  • After two strenuous hours, I leave Drake's pop-up shop with my 'Views' bag and my head held high

Watch an episode of our digital miniseries The Drake Effect, where Kendrick Lamar and more explain the power of the Drizzy cosign: