The many-sided rock 'n' roll man they call Jack White just found himself a new thing. He's become a "co-investor and co-partner," Pitchfork writes, of Warstic, an aggressively named baseball bat company that boasts Detroit Tigers player Ian Kinsler among its ranks. (White, a Detroit native, has history with the team.)
Here's what Jack White had to say in a statement:
"I discovered the Warstic company through my love of design....I was drawn to what [founder and onetime minor-league player] Ben Jenkins was doing at Warstic by the simplicity and harshness of the designs. Most baseball bats and equipment in the sports world do not impress me much, but I think that there is a lot of room to explore aesthetic ideas in just baseball alone that can bring beauty and purpose to the weapons that athletes use to accomplish their goals. This can be accomplished not only through form following function, but also to bring in outsider ideas into the zone of athletics steeped in history and sometimes bogged down by its own weight. Warstic is incredibly inspiring to me in this fashion, and I think we can make beautiful objects for not only professionals, but also young children just beginning to understand how important the tools of the trade are to their passion for competition."
Jenkins praised the White Stripes alum's "tenacious appetite for pushing the boundaries of art, even within sports."
Last week it was announced that Third Man Records will release an Acoustic in Idaho album and an Acoustic in Anchorage DVD, each commemorating White's first visits to the titular state.
Take a tour of Jack White's Third Man Records store in Nashville: