Radiohead Sent Fans Mysterious 'Burn The Witch' Letters in the Mail

Radiohead's business savvy has always erred on the side of unpredictable. The purveyors of mind-boggling, genre-bending records have gone the route of self-releasing albums since 2007's In Rainbows, letting the band's collective popularity drive sales. Now, on the cusp of dropping another new record—and the group's first since 2011's The King of Limbs—Radiohead is honing its own marketing strategy, sending some pretty weird and cryptic material straight to the front doors of fans throughout the UK.

Yesterday, reports emerged that the band sent leaflets bearing the message: "Sing a song of sixpence that goes/Burn the Witch/We know where you live," to fans who had previously pre-ordered albums from Radiohead's website.

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