Taylor Swift Effect Boosts Jimmy Eat World's 'The Middle' Sales

Taylor Swift Effect Boosts Jimmy Eat World's 'The Middle' Sales

The Taylor Swift Effect is real! A few days after Ms. Swift lip synced Jimmy Eat World's 2001 hit "The Middle" in a new spot for the Apple Music campaign, the song has creeped into iTunes Top Songs Chart. The little ditty currently sits at No. 32 on the chart (Taylor's "New Romantics" is practically neighbors at No. 27). Not bad for a song that came out 15 years ago.

Streaming service Pandora also said in a statement that they saw a 325 percent increase in Jimmy Eat World station adds in one day.