Beyoncé's 'Lemonade' Brought Tidal 1.2 Million New Subscribers
Beyoncé's Lemonade is a brilliant opus, and it's an important album that's proven to be priceless for the streaming service that premiered it.
The New York Times broke the Lemonade numbers down, which were provided by Tidal, specifically noting how it was such an asset as the streaming wars—against Spotify, Apple Music and other platforms—are getting intense. Bey's choice to exclusively stream Lemonade on Tidal wasn't surprising given that she's a co-owner of the service her husband, Jay Z, purchased in 2015; what does cause a few eyebrows to spike is the insane number of people who signed up for Tidal, either for full memberships or trial runs, in the week following Lemonade's release.
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