May 3, 2016


Beyoncé Ditches Lemonade for a Watermelon Investment

Kevin Mazur/Getty Images for Anheuser-Busch
Kevin Mazur/Getty Images for Anheuser-Busch

Beyoncé may be ruling the charts with her new Lemonade album, but the singer isn't forgetting the original fruit that she made famous. Sorry, but the citrus is momentarily being ditched for...watermelon?

Yes, Queen Bey is now the newest investor in a startup company WTRMLN WTR that sells cold-pressed watermelon juice. The fruit first reached popularity when Beyoncé sung about drinking it on her 2013 self-titled turn up cut, "Drunk in Love."

The artist shared this an a statement: 

“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”

Co-founder and creative director Jody Levy said the Lemonade star is “aligned with many of our company’s core values, especially our commitment to empowerment.” No word of how much money she invested, or if the watermelon water will pair well with D'usse.

Bey's latest business venture comes after the March release of Ivy Park, an active wear collection in partnership with Topshop.