May 7, 2016


Drake's 'Views' Scores the Biggest First Week Album Sales of 2016 So Far

C Flanigan/Getty Images
C Flanigan/Getty Images

Now that the first week of Views is behind us, the numbers are in, and they're really, really good. 

Drake didn't sell a million copies of Views—his first full-length since 2013's Nothing Was The Same and the follow-up to his two 2015 mixtapes—but he did sell 852,000 according to Billboard, a steep number that has him netting the best first week of sales for any album released so far in 2016.

This is a huge feat, but it doesn't stop in Best of 2016 territory: This also makes Views Drake's biggest first-week performance to date, and it's the best first sales week for a male artist in in over three years. Behold the power of "Hotline Bling," a bunch of major tours and huge collaborations (with Rihanna, with Future, etc.): They all contributed to Views success, and it seems Drake's latest is only set to skyrocket even higher as we start to commit its lyrics to memory.

Read everything we've got on Views here, and check out our track-by-track analysis of the album here. Then watch an episode of our digital miniseries The Drake Effect, this one detailing how Drizzy changed hip-hop and R&B radio culture: