Justin Bieber's 'Company' Video Documents His Predictable Tour Life
Artists releasing tour footage videos to promote their singles isn't a new thing, but lately it's becoming a growing and very frustrating trend. The latest pop act to phone it in is Justin Bieber for his new "Company" video. Despite the song being one of the biggest highlights from 2015's Purpose LP, the singer decided to focus on tour life instead of giving it the proper video treatment it deserves.
Directed by Justin’s personal videographer Rory Kramer, "Company" is a visual documentation of the singer's life on the road over the past year. The video features his travels around the world, performing onstage, goofing off with friends and hanging with Skrillex and Kanye West. But if you already follow Bieber's Instagram, you've seen all of this plenty of times before.
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