June 21, 2016


Are Kelly Clarkson’s Facebook Mini-Concerts the Future of Live music?

Kevin Mazur/Getty Images for iHeartMedia
Kevin Mazur/Getty Images for iHeartMedia

This week, Kelly Clarkson is teasing a major announcement with… something that is potentially more exciting than that announcement. The former American Idol champ will reveal something on Friday, but before that, she’s performing “mini-concerts” from her home on Facebook Live all week.

It’s an effective tool for the pop star to shed some light on her everyday life and deliver music directly to her fans. In the first video, posted on Monday, Clarkson jokes about having some downtime from her kids, updates her fans on her vocal strain (she canceled part of her Piece By Piece tour last year due to the injury) and performs Otis Redding’s “These Arms of Mine.”

“Instead of doing a boring press release, I thought it would be cool to do something kind of my style to announce something,” Clarkson says. The seven-and-a-half minute clip has earned 1.3 million views on Facebook is less than 24 hours.

As Facebook Live grows from a social media marketing tool into the dominant live streaming platform on the Internet, expect more live broadcasts like Clarkson’s, which combine live music, direct fan-to-artist communication and zero budget. In the meantime, click here to learn how Clarkson’s “Piece By Piece” became a hit following a show-stopping American Idol performance.