At first glance, Selena Gomez's "Kill Em With Kindness" video appears to be just a glammed-up photoshoot—Pantene-level locks, silky ensemble, marbled background—but after watching the four-minute project by Emil Nava (the guy behind Ed Sheeran's ballroom-infused "Thinking Out Loud"), you'll see that Gomez is just using this video as another way of ignoring her haters.
Gomez sits sullenly in front of a backdrop as she begins the song, but soon enough, the camera pans backward, revealing that there's much more to her story. "Your lies are bullets / your mouth's a gun," she sings on the Revival track, brushing off the evil things people have said.
The photoshoot setting signifies that the public only sees celebrities from one perspective: the lens of a camera. But there's more going on. She moves from scene to scene during the video, but if you were only to focus on the surface, you'd think she never moved.
Watch an interview with Selena Gomez from the Fuse vault: