Is the 'Shrek' Film Franchise Planning a Comeback?
Shrek, along with being an adored film series, is currently the highest-grossing animated franchise of all time. So it was only a matter of time until DreamWorks Animation, which was acquired by NBCUniversal earlier this year, announced plans to revive the series.
According to Deadline, NBCUniversal chief Steve Burke revealed in an investor meeting that Illumination Entertainment founder/CEO Chris Meledandri will have creative control. "He is creatively going to try to help us figure out how to resurrect Shrek and take a lot of the existing DreamWorks franchises and add value as we create new franchises," Burke said.
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