Sum 41 are back and running from the internet in their new video for "Fake My Own Death." The song serves as the lead single for their upcoming album 13 Voices, which will be released on Oct. 7 on Hopeless Records.
In the video, Deryck Whibley and crew dash away from internet memes like Nyan Cat, Kim Kardashian, Doge and Kermit sipping tea. It was directed by Marc Klasfeld, who worked with Sum 41 for “Fat Lip,” “In Too Deep” and “The Hell Song.”
Sum 41 reunited last year after Whibley's recovery from alcoholism. He spoke to Fuse about the new album, the follow-up to 2011's Screaming Bloody Murder, in January:
"I would go as far as to say it's a concept record about my entire experience. From being to end, I would say it's chronologically laid out, which I didn't intend to do at first. I just started writing and it came out. As it grew I realized what it was. At first, I didn't want to do that. When you're writing that personally, about yourself, you can fall into a thing or it just being a journal or a diary. As it started going I tried to find ways to make it sound more storytelling than journaling."
Watch this throwback interview with Sum 41 from 2012: