Taeyeon is Set to Own Summer With 'Why': Watch the K-Pop Star's Solo Video
Taeyeon made her first solo release in the fall of 2015 with with the stunning seasonal anthem "I," and today the Girls' Generation leader shows that she can own summer with a new track set to soundtrack the season.
"Why" fuses a delicious combo of sparse guitar strums and a woozy tropical-house beat. But like "I," the production is an ornament for Taeyeon's powerhouse vocals, which deliver precise harmonies and an emotional punch that many usually find missing from EDM cuts. At times the music does recall DJ Snake's "Middle," but the track finds a way to distinguish itself thanks to the vocal performance.
This song clearly has appeal past Taeyeon's native Korea: To date, the country hasn't let EDM jams like this have strong longevity, but we have a feeling America (and beyond) will totally embrace this all summer long.
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