Chipotle Ad Uses Backstreet Boys' 'I Want It That Way' to Tackle Processed Food Industry
FUSE TV - Chipotle Ad Uses Backstreet Boys' 'I Want It That Way' to Tackle Processed Food Industry
Chipotle is making some meta-commentary on companionship, love and the food industrial complex in a new ad that features the Backstreet Boys' lovesick ballad, "I Want It That Way."
The boy band's classic tune—which in this case is sung as a duet by Alabama Shakes frontwoman Brittany Howard and My Morning Jacket's Jim James—provides the soundtrack for a boy-meets-girl-meets-industrial-food-production kind of story. It's a cute little feature, and you can check it out above.
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