Foisting your mixtape on people just trying to go about their day is at best annoying, at worst completely ineffective. But it does work once in awhile. Especially if your cover art features an older lady with a cunning look in her eye, the Good Book in her hand, the header "House of Judah presents," the artist name Lyrical Lively and the album title Uh Huh.
All Lyrical Lively had to do was hit Twitter user Keith_The_God with her CD at a gas station. The gospel has spread, in the form of "What Does the Word Say" and Keith's 2016-appropriate ad-libs (including "Guwop!"):
The Telegraph reports that Lyrical Lively is Bobbie Lively, a 74-year-old from Arkansas. And she's pumped she's gone viral:
Next, listen to the latest episode of Fuse's hip-hop and pop culture podcast, Back of the Class: