Kanye West's latest album, The Life of Pablo, was originally billed as a Tidal exclusive. But a while after claiming "my album will never be on Apple," TLOP trickled onto the servers at Spotify and Apple Music, becoming widely accessible on the internet.
Apparently though, Kanye has had enough with Apple's acquisition of Tidal, which was reported to be in preliminary stages last month. He embarked on a Twitter storm today, saying "This Tidal Apple Beef is fucking up the music game."
This Tidal Apple beef is fucking up the music game.— KANYE WEST (@kanyewest) July 30, 2016
West thinks a massive pow-wow between some rappers, Apple executives and Justin Bieber's manager Scooter Braun could ameliorate the mess. The whole crew he wants to assemble: Apple CEO Tim Cook, Beats cofounder Jimmy Iovine, Apple Music head of content Larry Jackson, Drake, Jay Z and of course, Braun.
I need Tim Cook Jay Z Dez Jimmy Larry me and Drake Scooter on the phone or in a room this week!!!— KANYE WEST (@kanyewest) July 30, 2016
Yeezy noted he's really only doing this for the kids:
Fuck all this dick swinging contest. We all gon be dead in 100 Years. Let the kids have the music.— KANYE WEST (@kanyewest) July 30, 2016
His final demand is for Apple to quit holding out on its acquisition of Tidal, and to cut Jay Z a check, because Tim Cook is not Steve Jobs. It's worth noting however, that Kanye's tweets could be suggestive of a stalled business negotiation.
Apple give Jay his check for Tidal now and stop trying to act like you Steve.— KANYE WEST (@kanyewest) July 30, 2016
Next up, check out this episode of The Kanye Effect, where the rapper talks about his talent-scouting capabilities: