Kanye West's latest album, The Life of Pablo, was originally billed as a Tidal exclusive. But a while after claiming "my album will never be on Apple," TLOP trickled onto the servers at Spotify and Apple Music, becoming widely accessible on the internet.
Apparently though, Kanye has had enough with Apple's acquisition of Tidal, which was reported to be in preliminary stages last month. He embarked on a Twitter storm today, saying "This Tidal Apple Beef is fucking up the music game."
West thinks a massive pow-wow between some rappers, Apple executives and Justin Bieber's manager Scooter Braun could ameliorate the mess. The whole crew he wants to assemble: Apple CEO Tim Cook, Beats cofounder Jimmy Iovine, Apple Music head of content Larry Jackson, Drake, Jay Z and of course, Braun.
Yeezy noted he's really only doing this for the kids:
His final demand is for Apple to quit holding out on its acquisition of Tidal, and to cut Jay Z a check, because Tim Cook is not Steve Jobs. It's worth noting however, that Kanye's tweets could be suggestive of a stalled business negotiation.
Next up, check out this episode of The Kanye Effect, where the rapper talks about his talent-scouting capabilities: