Kanye West's creativity stretches as far as the rapper chooses. His personal brand accounts for clothing lines and a bevy of groundbreaking musical projects, and in an interview with the BBC on Monday, the rapper said interior design was his next personal frontier.
Via Consequence of Sound, 'Ye makes an appeal to Swedish furniture giant IKEA, imploring the company to let him flex that creative muscle for some new products.
The rapper told host Annie Mac:
"I have to work with IKEA—make furniture for interior design, for architecture, and I know that if I do a minimalist apartment inside of a college dorm where the TV goes on the side of the wall...'Yo IKEA, allow Kanye to create, allow him to make this thing because, you know what, I want a bed that he makes, I want a chair that he makes—I want more products from Ye.'"
But for all of the rapper's enthusiasm, Ikea isn't really into it. CNBC pressed IKEA for comment, and learned that Yeezy's "minimalist apartment inside of a college dorm" pitch was turned down.
A spokesperson said:
“At IKEA we are constantly curious about different people, companies, artists and events around the world. To have these connections and inspiring meetings is an important way for us to find new ways to create a better everyday life for the many people. Although we are really flattered by Kanye West’s high interest in IKEA and the speculation around a joint venture, we have no plans to collaborate at this point in time.”
Next up, check out Yeezy in this episode of The Kanye Effect, this one covering his sneaker-savvy: