Every other year throughout this decade, Taylor Swift has dropped the lead single of an album in August, followed by that album in October. It happened in 2010 with Speak Now, 2012 with Red and 2014 with 1989. That means we’re getting a new single this month and new album this October…right?
It doesn’t look likely. Scott Borchetta, the head of Big Machine Records (Swift’s label), was asked on Twitter if the release pattern would continue in 2016, and he answered with a big fat “NOPE”:
The headline above contains the word “probably” because there is this thing called “misdirection” and Borchetta might simply be pulling the wool over our eyes prior to a surprise T-Swift album drop. Yet 1989 was Swift’s most ambitious campaign to date, and she’s said that she wants to take a break before her next project.
So what will that next project sound like? Will it include songs like “Ode to Hiddleston” and “Bad Blood (KimYe Remix)”? Sadly, it doesn’t sound like we’re finding out this year.