FLETCHER Wants to ‘Break Through The Clutter’: Pop Singer Discusses Debut EP
FLETCHER understands that it’s difficult for new pop artists to establish a foundation of supporters without a presence at radio; the singer-songwriter has yet to grace the Hot 100 chart or develop a stronghold at Top 40, yet her debut EP, Finding FLETCHER, is coming on Friday with noticeable momentum thanks to her dominance on one ubiquitous streaming channel.
Since her single “War Paint” arrived on Spotify in 2015, FLETCHER (yup, all caps when you spell her name) has amassed nearly 50 million streams on the platform between a whopping five songs available. With 600,000 monthly listens and appearances on popular Spotify playlists like Fresh & Chill and Teen Pop!, FLETCHER knows how pivotal the company has been in launching her career.
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