Future Hispanic History Month: Lauren Giraldo's Growing Empire
This year, we’re celebrating National Hispanic Heritage Month with Future Hispanic History Month highlighting a variety of rising stars who are creating history before our very eyes. The numbers don't lie: Lauren Giraldo can claim to be the funniest 18-year-old on social media right now with 3.3 million followers on Vine (the platform on which she initially broke out), 642,000 Instagram likers, 597,000 Twitter followers and 381,000 YouTube subscribers. But the Colombian-Cuban is doing more with her following than posting selfies.
In April it was announced that Giraldo was producing a Latina TV docuseries spotlighting Latino life in Miami with casting producers reaching out to the social star's fanbase (five million strong) for submissions. Her aim with the show is to spotlight a huge, but underrepresented demographic of young people, telling Latina magazine, "I feel like there aren't a lot of shows and stuff for millennials, who live in America and speak Spanish, but aren't fully speaking Spanish all the time." That's a huge group of people to pay attention as recent research showing that a majority of 18-29 Latinos say that they speak in English just as much as they do in Spanish.
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