FUSE TV - Future Hispanic History Month: Maluma's Steady Takeover

This year, we’re celebrating National Hispanic Heritage Month with Future Hispanic History Month highlighting a variety of rising stars who are creating history before our very eyes. Maluma may be Latin pop's best bet to rival Justin Bieber: The two stars were born within two months of one another, broke out as heartthrobs as teenagers, have a love for finding forward-thinking beats and tattoos, and got a huge boost of fame thanks to their rabid online following. 

And like how Bieber has proven resilient through the years, Maluma (née Juan Luis Londoño Arias) won't be a fleeting  star. The Medellin, Colombia native has been slowly making inroads in America (with his hot take on reggaeton earning him five Top 40 U.S. Latin Songs hits in the past two years including two that topped the U.S. Latin Airplay Songs chart) while amassing millions of dedicated followers on social media (21 million on Facebook and 16 million on Instagram). Not to mention, the dude has eight videos on YouTube with more than 100 million views with the official visual to "Borro Cassette" (below) boasting more than 390 million.