September 22, 2016


Future Hispanic History Month: Romeo Santos' Latin-Pop Crossover

Getty Images
Getty Images

We're celebrating National Hispanic Heritage Month with Future Hispanic History Month, which will highlight rising stars who are creating history before our very eyes. Today we are honoring Romeo Santos, whose charming romanticism earned him the title of "King of Bachata."

The Dominican–Puerto Rican singer has been a suave ladies' man ever since his stint as the lead singer of Bachata group Aventura, which he fronted from 1999-2011. While Aventura achieved their own international success thanks to songs like 2004's "Obsesión," Santos was truly able to shine upon leaving the group.

Before he turned 35 this summer, the singer achieved major milestones not just for a Latin artist, but for a mainstream star. Santos has two solo albums under his belt (2011's Formula, Vol. 1 and 2014's Formula, Vol. 2), received a Grammy nomination for Best Tropical Latin Album, sold out Madison Square Garden three nights in a row in 2012, then did the same for Yankee Stadium in his native Bronx two years later. This historical feat made the singer the first Latin artist to headline and sell out the venue.

Your favorite artists love Santos too! His albums feature collaborations with huge stars like Usher (on the Latin chart-topping "Promise"), Carlos SantanaDrake ("Odio," which entered the Billboard Hot 100 at No. 45), Nicki Minaj, Grammy-winning Puerto Rican rapper Tego Calderón and salsa/pop icon Marc Anthony on "Yo También."

The singer also got Jay Z's nod approval when he booked a Roc Nation Management deal and was crowned the CEO of Roc Nation Latin in June. Along with owning the music world, Santos recently stepped onto the Hollywood scene for the first time, playing Armando in 2015's action-packed Furious 7. "It was very encouraging to hear people coming up to me and say, ‘You’re doing a great job.’ I was like, ‘Good, because I don’t want to mess this up. I really want to do this right," he said in an interview.

With all these accomplishments and more to come, Santos has already proved that he deserves a spot among the greats of Latin music, as well as the future of Hispanic Heritage Month.