September 23, 2016


Future Hispanic History Month: Sofia Reyes' Global Focus

Getty Images
Getty Images

This year, we're celebrating National Hispanic Heritage Month with Future Hispanic History Month highlighting a variety of rising stars who are creating history before our very eyes. One look at the Latin music charts and one could call it very a much a "boys club"—men almost always top the charts while this year's Latin Grammy nominations saw women barely represented in the major categories—but the young Sofia Reyes is looking to shake things up.

With her single "Solo Yo" (or in English, "Nobody But Me"), the 20-year-old became the first woman in five years to hit No. 1 on Billboard's Latin Pop Songs chart. While some women had done it as a featured artist (Shakira and Jennifer Lopez, as examples), Reyes did it with her own hit that instead her mentor, Prince Royce. The single, which was released in both Spanish and English, is the latest and most successful step in her globally minded foray into the music industry.

Since being the first artist to sign with Prince Royce's recently created D'Leon Records, Reyes has delivered bilingual bangers like "Muévelo," "Conmigo (Rest of Your Life)" and "Louder." It's hardly noticeable when she swerves from Spanish to English and references the way young Latinos speak when at home—recent research shows that a majority of 18-29 Latinos say that they speak in English just as much as they do in Spanish. Meanwhile, Sofia has expanded her sound by even working with EDM duo Cash Cash for her first all-English collaboration; "How to Love" broke her onto the U.S. Dance charts.

With her fresh, forward-thinking approach to her music and career, Reyes is already proving that she can break into multiple areas in the industry, which foreshadows even more exciting moves in the future.