Makeup was never just for girls and now one of its largest and most iconic makers has made that clearer than ever. CoverGirl has revealed James Charles will be their first-ever male model. The 17-year-old aspiring makeup artist is known for his beauty-focused Instagram and announced the partnership on his account. To date, he has amassed more than 456,000 followers.
Watch his adorable announcement video below:
Refinery29 adds that Charles will be fully supported by CoverGirl with teen starring in a campaign that will include TV, print and digital aspects (similar to current ambassador Katy Perry) with a focus on the So Lashy Mascara.
The move is certainly a major one by CoverGirl that's been praised for their diverse set of models that's included everyone from Ellen DeGeneres and Sofia Vegara to Janelle Monáe and Pink. By bringing in a male model for CoverGirl, we see a declaration that beauty isn't gender-specific and is a major message to anyone who may feel conflicted or dictated by outdated gender and cultural norms. Congratulations, James!
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