November 10, 2016


Watching Kendrick & Shaq Sniff Artisan Soaps Is Hella Calming

Have you been trying meditation to reach your zen? Turns out, all you need to really do is watch Shaq and Kendrick Lamar smell soap.

A new American Express commercial has the former baller/Icy Hot Patch enthusiast/rapper teaming up with the Compton kid at Los Angeles' Soaptopia to sniff out their favorite aromas. They even get their own flavors.

The spot is meant to promote Small Business Saturdays, when Amex encourages America to shop at mom-and-pops instead of big chains. If that means shopping for soap, I'm down.

Watch the other two Kendrick/Shaq spots here:

Check out an interview from long before Kendrick Lamar Duckworth knew he would be making an AmEx soap-sniffing commercial with Shaquille O'Neal: