Rogue One, the first ever Star Wars non-trilogy spinoff movie, has made waves for nixing the iconic opening credits crawl (and, before it, the SW logo). Now the original title designer, Dan Perri, tells The Hollywood Reporter that director Gareth Edwards & Co. acted like some scruffy-looking nerf herders. "Frankly, it is a huge mistake, because the image is so iconic and it's so important to tens of millions, hundreds of millions of fans," Perri says. "I couldn't imagine it starting without that. It's foolish."
THR notes that part of the decision to leave Rogue One without the scrolling yellow setup text was "because its story—about a group of brave Rebels who steal the plans for the Death Star—actually comes from the original crawl Perri created," the one for 1977's Star Wars: Episode IV – A New Hope. Lucasfilm president Kathleen Kennedy previously indicated that all the spinoff films may go the same route. (And that there'll be no Rogue One sequel.)
Perri also spoke to THR, with bitter hilarity, about his memories of working to please George Lucas back in the day:
"I had no idea what he was doing, so it was just this stupid space film. I didn't think anything of it. Everything I showed him, he didn't like. ... When I think back on it, it wasn't fun. It was a difficult project, but I'm happy with the results."
The experience must've really stuck, because Perri's never watched a Star Wars movie since A New Hope. "There are too many things to do and there are too many [films] out there to see."
Anyway, here's a fake Rogue One opening crawl The Ringer made: