January 6, 2017


Meet Aggretsuko, Sanrio's New Alcoholic, Metal-Singing Character

Sanrio is responsible for Hello Kitty, Badtz-Maru, Keroppi and more of the world's cutest and most beloved characters. Today the Japanese company revealed its latest, which might be our favorite yet.

Watch above and meet Aggretsuko, a red panda who works as an office associate of a Tokyo trading company. While she's adorable and seems just as sweet as Hello Kitty & Co., she has a dark side that includes downing loads of beers and singing metal songs at karaoke—which is a side with which we can totally relate. Meet Aggretsuko, Director Gorilla, Secretary Washimi and her office mates above.

While we love the fluffy, happy land Hello Kitty lives in, we got to say we're impressed at Sanrio creating a very realistic and relatable world for Aggretsuko that includes feeling overwhelmed at work and that annoying co-worker who always wants to you show Facebook photos of her nephew. Also, we all have a secret gothic side.

Consider us a fan.

Keep the cuteness alive with these adorable animals in music videos: