Kylie Jenner has quit her own app after her team posted an article without her approval.
I know what you're thinking. How can Kylie just leave her own app? On Tuesday night, she wrote on Twitter that she will no longer be involved with the content published to the application, after her team wrote about her love life without her knowing. Here's the article in question:
The Suzy Homemaker–esque article claimed that Kylie was obsessed with cooking for Tyga and his friends and "spicing up" her sex life with lingerie, toys and massages.
While there's nothing wrong with wanting to make your partner happy, control and consent are more important. And Kylie was denied those two things in this app feature. "It's unfair to me and you to think that those were my words," Jenner wrote on Twitter, announcing that she's stepping away from the app.
Her team has since apologized for the unapproved post, posting this on the app:
“This morning, a drafted article was inadvertently posted for a short period of time on Kylie’s app. This was a draft that was not in Kylie’s words, was not Kylie’s idea and had not been sent to her for approval. We’d like to sincerely apologize to Kylie for his mistake … We deeply regret that this happened and will work hard to ensure this never occurs again.”
The move to pull away from her own vehicle of branding must have been a tough one for Jenner, whose family's intense exploitation of their personal lives fuels their very success. Her removal from the app, run by Whalerock Industries, follows her sister Kim Kardashian's disappearance from social media after she was robbed at gunpoint in Paris in 2016.