Katy Perry released a vibrant video for "Chained to the Rhythm," and while it seems to be a return to the pop star's quirky "California Gurls" ways, it is actually a not-so-subtle critique on conformity. The singer takes viewers on a ride through Oblivia, a retro-futuristic amusement park where people dressed in '50s-inspired getups are succumbed to a mundane series of events. Watch the Mathew Cullen-directed video above.
Katy sings on the track, "So comfortable, we're living in a bubble, bubble / So comfortable, we cannot see the trouble, trouble," which become the clip's major theme. The citizens don't realize their lives are being controlled until Skip Marley (the guest artist on the single) appears on a fuzzy vintage TV screen and manages to snap Katy out of the mind games.
"Chained to the Rhythm" is the first taste from Perry's upcoming fourth major-label album, the follow-up to 2013's Prism. It also comes after summer's "Rise." The singer recently gave her debut performance of "Chained" on the 2017 GRAMMYs stage.
While you wait for her new album, throw it back to a classic Katy Perry interview where she gushes about Freddie Mercury: