March 31, 2017


'It' Trailer Demolishes 24-Hour Views Record

Brooke Palmer/Warner Bros. Entertainment
Brooke Palmer/Warner Bros. Entertainment

We did it, Constant Readers!

Just kidding: There's no way to pretend the new It movie isn't already a global phenomenon way beyond the sphere of Stephen King superfans, very possibly set to make a bigger cultural footprint than the 1986 novel or the 1990 Tim Curry–starring miniseries ever did. Warner Bros. and New Line's big-screen remake's transcendent first trailer racked up 197 million views in its first 24 hours online, devouring The Fate of the Furious, which took the No. 1 spot last December with 139 million.

Deadline reports that 81 million streams came from Facebook. "The trailer helped It trend globally on Twitter with trends for 'It,' 'It movie,' 'Pennywise' and the red balloon emoji all appearing," the site writes. After 36 hours, it had notched 246 million streams.

After The Fate of the Furious, the biggest 24-hour trailer view-count list continues with Beauty and the Beast (128 million), Fifty Shades Darker (114 milli), Star Wars: Episode VII – The Force Awakens (112 M's).

Here the li'l nightmare one more time:

Explore more of It with 21 behind-the-scenes photos, and watch actor/filmmaker Rider Strong (Cabin Fever, Girl/Boy Meets World) break down his five favorite horror movies for Fuse: