March 22, 2017


Future Women's History Month: Kylie Jenner's Beauty Industry Takeover

Gilbert Carrasquillo/Getty Images
Gilbert Carrasquillo/Getty Images

Fuse is celebrating Women's History Month by looking at a variety of rising forces who are creating Future Women's History before our eyes. Today we are honoring Kylie Jenner, whose impactful business mindset proves that she is way more than just the youngest sister in the Kardashian/Jenner clan.

The world was first introduced to the 19-year-old and her siblings when E!'s Keeping Up With The Kardashians premiered in 2007. Jenner, who was only nine years old in the debut season, was a shy girl who was overshadowed by big sister Kim and didn't have much on-screen time. But as the reality series went on, she began to open up more to show her goofy personality and trendy fashion sense. Little did we realize that the time that Jenner was about to transform into one of the most influential stars in Hollywood.

Jenner gave glimpses of her love for beauty throughout Keeping Up, but she officially turned that passion into a business deal in 2013 with a small collaboration with nail polish brand Nicole by OPI. Since then, Jenner and older sister Kendall launched their successful Kendall & Kylie Collection with PacSun that is still going strong. Jenner has also partnered with Bellami for a hair extensions line, Steve Madden's Madden Girl for a shoe and handbag collection, Sinful Colors for a nail polish collection and Topshop for a clothing line.

The TV personality then decided to create her own makeup line, Kylie Cosmetics, that she announced in 2015. She started out with the now-famous lip kits, and since expanded her brand to include eyeshadows, eyeliners lip glosses palettes, a KoKo collection with sister Khloé Kardashian and highlighters. Jenner shows no signs of slowing down either! Just this week, she announced the addition of five new matte blushes.

But, as with most of the Kardashian/Jenner clan, Kylie's immense success immediately comes with backlash and negativity. Along with being a businesswoman, she has become a sex symbol—something that doesn't sit well with many due to her last name and young age. A quick peek at her Snapchat or Instagram will overwhelm the unknowing viewer to her Lolita-esque outfits that expose her curves and her signature naughty "come hither" smirk. 

Yet underneath the Balmain dresses, ever-changing hairstyles (she loves vibrant wigs) and 5-inch heels, Jenner remains the hilarious and caring goofball we knew from Keeping Up. She pulls pranks on her sisters, speaks out against bullying, organizes dramatic Snapchat stories with friends that are telenovela-worthy and does charity work often. She told Complex last October about coping with her anxiety and pressures of fame,

"I learned to slow down everything, focus on things that I love, and say no to things I didn't want to do. I used to [agree] to do everything, but when I started taking control of my life again, I felt better ... At the end of the day I have to live with everything I do. I'm just proud of myself for not going crazy. Tyga helped me with that a lot."

Whether you like her or not, you cannot deny that Kylie Jenner has created a worldwide beauty empire that will not be faltering any time soon. With her confidence and intent to make Kylie Cosmetics as successful as possible, she will solidify her place in future women's history.

We're celebrating Future Women's History all month long! Tune in to Fuse and come back to every day for profiles, videos and more. Find Fuse in your area with our Channel Finder.