Take this with a 1989 Tour–sized grain of salt, but TMZ says Taylor Swift has filed legal documents "giving her the right to brand a website 'featuring non-downloadable multi-media content in the nature of audio recordings.'"
Then they just go all out and write, "She wants to call the website 'Swifties.'" As in the fanbase that has its own Urban Dictionary entry. (Run with me and pretend that's a major feat of legitimacy.)
The site also says the documents indicate Taylor Swift's plans to launch "a line of music products, including guitars, guitar picks, guitar straps and drumsticks" as well as "retreats, educational camps and self-guided online courses."
Swift has famously abstained from Spotify-dom to various degrees, with a complete discography-vaporization in 2014. Her love affair with Apple Music was well-publicized, following a critical, widely shared open letter on her Tumblr in 2015. Soon 1989 was streaming, for the first time ever, on Apple's brand new service, and we got a series of viral musical ads starring Swift.