The 29-year-old seven-time GRAMMY-winner spoke about the difference between 2015's To Pimp a Butterfly and DAMN.:

"The best way for me to put it, [TPAB] would be the idea of the thought of changing the world and how we worked and approached things. DAMN. would be the idea I can't change the world until I change myself. So when you listen to records like 'Pride,' 'Humble,' 'Lust,' 'Love,' these are all just human emotions and me looking in the mirror and coming to grips with them."

He added that Butterfly registered as a success for him not from critical reception but "from people going out there and singing 'Alright' in the middle of these streets and taking pride and dignity into where they come from and where they want to go, and expressing themself." But that didn't fuel him to focus on presidential politics this time. "I wanted more self-evaluation and discipline, because what’s going on now. We’re not focusing on him. What’s going on now—we focusing on self."

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