April 21, 2017


Watch Kendrick Lamar's 45-Minute Conversation About 'DAMN.' & Being the Best Rapper Alive

One week after Kendrick Lamar's DAMN. album blew a hole in hip-hop, the Compton king has gone deep with Apple Music's Zane Lowe for a 45-minute interview. The only quick, simple facts we can give you from the conversation are that "damn" is K.Dot's favorite word and the record was designed to be a vital listen 20 years from now.

One of the best things we can bring you is Kung-Fu Kenny's approach to the greatest rapper alive mentality:

"I'm so passionate about hip-hop. I don't know what era everybody else comes from but I listened. We play house parties, bro, every night. I love it to a point that I can't even describe it. When I heard these artists say they're the best, coming up, I'm not doing it to have a good song or one good rap or good hook or good bridge. I want to keep doing it every time, period. And to do it every time, you have to challenge yourself and you have to confirm to yourself, not anybody else, confirm to yourself that you're the best, period. No one can take that away from me, period. That's my drive and that's my hunger I will always have. At this point right now, the years and the time and the effort and the knowledge and history I've done on the culture and the game I've gotten from those before me and the respect I have for them. I want to hold myself high on that same pedestal 10, 15 years from now."

The 29-year-old seven-time GRAMMY-winner spoke about the difference between 2015's To Pimp a Butterfly and DAMN.:

"The best way for me to put it, [TPAB] would be the idea of the thought of changing the world and how we worked and approached things. DAMN. would be the idea I can't change the world until I change myself. So when you listen to records like 'Pride,' 'Humble,' 'Lust,' 'Love,' these are all just human emotions and me looking in the mirror and coming to grips with them."

He added that Butterfly registered as a success for him not from critical reception but "from people going out there and singing 'Alright' in the middle of these streets and taking pride and dignity into where they come from and where they want to go, and expressing themself." But that didn't fuel him to focus on presidential politics this time. "I wanted more self-evaluation and discipline, because what’s going on now. We’re not focusing on him. What’s going on now—we focusing on self."

Watch above for the full conversation, which also touches on politicking with President Barack Obama, working with Rihanna and the fan conspiracy that Dot would drop a second album on Easter, right after DAMN.

Now reflect on old-school Kendrick with this Fuse interview: