Future Asian & Pacific History Month: Charlotte Cho's K-Beauty Crossover

Fuse is celebrating Asian/Pacific American Heritage Month by looking at a variety of rising forces who are creating Future Asian and Pacific History before our eyes. Today we're looking at the impressive career of Charlotte Cho, author of The Little Book of Skin Care and founder of top K-beauty website Soko Glam.

Cho, a second-generation Korean American born and raised in Los Angeles, California, decided to take an international public relations job in Seoul, South Korea at the age of 22. Even though she had previously visited South Korea, living there permanently forced her to experience culture shock like never before. She says herself: "While I was Korean in Orange County, I was definitely American in Seoul."   

Still, living in Seoul opened her eyes to the expansive skin-care culture that exists in Korea. Cho became completely enamored with Korean skin care—yet she saw how K-beauty was still such a mystery in the U.S. So, she decided to take a stab at closing that gap. With the help of her husband Dave, Cho launched Soko Glam in 2012 from her Seoul living room.